Social Media Tip: Shine The Spotlight On Others


One of the six strengths of Quiet Influencers is the thoughtful use of social media. I have been particularly struck with how generous many of them are in giving away their content and ideas.

One great example of this is found with my friend Jesse Stoner. She is co-author with Ken Blanchard of Full Steam Ahead and writes a popular leadership blog. Jesse also has 25,000 Twitter followers. She has brilliant ideas about how to create a vision for yourself, your organization and your team. But she doesn’t rely exclusively on her own intellectual property. Jesse wisely weaves in the lessons of others to deepen her own thinking and make us challenge our own. For instance, recently she ran a series of terrific guest posts from top leadership thinkers like Doug Conant, Jim Kouzes, Barry Posner and Shilpa Jain. The  comments were equally as intriguing as the blog posts and are still creating buzz in the leadership development community.

So what are some other ways to shine the spotlight on others? 

Alan Stevens, a speaking colleague and media coach shared his top ten list of how to “give away your love” in his recent ezine. This list exemplifies the altruism that I am seeing emerge  in social media.  Here is Alan’s top ten:


Philadelphia is known as the city of brotherly love (that’s what the Greek root of its name means literally). The “LOVE” logo is all over the city, and seen on many souvenirs. Rather than promoting your products and services on Facebook, LinkedIn and Twitter, why not try giving a little love to build online relationships? Here are ten ways.

  1. Retweet messages that you find valuable or inspiring
  2. Post links to useful blog posts
  3. Comment on blogs that you’ve enjoyed
  4. Offer to place articles from guest bloggers on your blog
  5. Respond to YouTube videos with your own video message
  6. Quote the wisdom of experts in your field
  7. Interview experts via audio or video
  8. Use the #FF (Follow Friday) tag on Twitter to recommend people to follow
  9. Give +Ks in Klout to experts
  10. Curate information from experts via

Of course, the more love you give online, the more you will receive.

“This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at”




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