Tag Archives: social media

On Line Social Media Mistakes

On LIne Social Media Mistakes

Social Media Overload!

Did you know that quiet influencers and introverts use social media in a very thoughtful way to challenge the status quo, provoke new thoughts, inspire others and create change? But it is easy to get overwhelmed. Social media overload can feel like a never ending river of information. Because there is no end in sight, it is hard to limit your time and create a workable schedule. If you don’t, you will get stressed out before you’ve found the nuggets you need to formulate your influencing plan.

To help address this problem, I invited my friend Corey Perlman, author of the new book Social Media Overload!  to share his thoughts on the mistakes individuals and businesses typically make with social media and how to avoid them. His ideas are relevant if you are an individual or a business.

4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

By: Corey Perlman

Excerpted from Social Media Overload! 

A successful social media strategy can deliver results far beyond just generating new leads. It can help you strengthen credibility when decision makers are kicking your tires online. And while they’re in research mode, It can keep you ‘top of mind’ until prospects are ready to buy. Social media can also help you strengthen relationships with customers and enable them to become a powerful referral network for your business. But most companies fail to see these kind of results because of the critical mistakes I’ve outlined below. Review the list and see if there are areas where you can improve and take your digital marketing to a higher level.

1. Not Fishing in the right ponds

 Where are your customers and potential customers spending time online? Are they active on Twitter? If not, why should you be? You don’t have to be on all social media sites. REPEAT: You don’t have to be on all social media sites. Decide where your audience is spending time and plant your flag on those sites. If you’re typically targeting businesses, LinkedIn is probably the place you’ll want to spend the most time. With over a billion users on Facebook, chances are good that some of your prospects are active on that site.

2. Allowing your social media sites to die on the vine

 Nothing kills credibility faster than an untouched profile. I’d rather you delete the profile than let it sit stagnant with few followers or connections. Action: Take inventory of all of your social media profiles. Create a plan to consistently update them and build a following. Take advantage of sites like hootsuite.com that will allow you to schedule posts on dates of your choosing. If you decide it’s not worth the time or resources, delete the profile.

3. Not taking advantage of LinkedIn as a sales tool.

I hate cold-calling. Early in my career, I figured out I was terrible at bypassing gatekeepers and getting myself in front of decision makers. I had to find a better way. And I did so by using the Get Introduced feature on LinkedIn. It allows me to turn cold calls into warm leads. Simply look for potential decision makers that have a number two next to their name. That means they know someone who you know. LinkedIn is gracious enough to let us know who that mutual connection is and they facilitate a way for the mutual connection to introduce us.

As an example, say I found Sally Smith, President & CEO at ACME Enterprises. She has a number two next to her profile and LinkedIn tells me that our mutual connection is Steve Morrison. I’ve done work with Steve in the past, so I reach out to Steve and ask him about his relationship with Sally. Lucky for me, he knows her quite well. I then request that Steve INTRODUCE me to Sally. He does a marvelous job of setting me up as an expert and even I couldn’t screw up the sale.

It’s my favorite feature on all of social media and I hope it benefits you greatly!

4. Talking about your company, instead of your community

What could you share or write about that your customers and prospects would deem interesting or valuable? You should ask yourself this question before you share anything on social media. It doesn’t matter the channel. It could be your blog, Facebook page, LinkedIn profile or Twitter feed, I want you sharing information that will benefit your audience. Over time, you’ll start to build trust and credibility with them. This is, by far, the most effective way to sell your value and yourself. If you deliver this great material on the web, imagine what they’ll get by working with you.

Remember to always Make It About Them. It’s the golden rule to seeing results with social media. Remember to always Make It About Them. It’s the golden rule to seeing results with social media.

Corey Perlman is an entrepreneur, best selling author and nationally recognized social media expert. His first book, eBoot Camp, (Wiley) became an Amazon.com bestseller and received global attention with distribution rights deals in both China and India. He delivers keynote presentations and workshops to audiences all over the world.Corey’s company, eBoot Camp, Inc., is a social media marketing company that builds and manages online marketing campaigns for businesses.  To book Corey to Speak: http://www.kepplerspeakers.com/speakers/?speaker=Corey+Perlman

 

 

 

Social Media Tip: Shine The Spotlight On Others

spotlight3 (1)One of the six strengths of Quiet Influencers is the thoughtful use of social media. I have been particularly struck with how generous many of them are in giving away their content and ideas.

One great example of this is found with my friend Jesse Stoner. She is co-author with Ken Blanchard of Full Steam Ahead and writes a popular leadership blog. Jesse also has 25,000 Twitter followers. She has brilliant ideas about how to create a vision for yourself, your organization and your team. But she doesn’t rely exclusively on her own intellectual property. Jesse wisely weaves in the lessons of others to deepen her own thinking and make us challenge our own. For instance, recently she ran a series of terrific guest posts from top leadership thinkers like Doug Conant, Jim Kouzes, Barry Posner and Shilpa Jain. The  comments were equally as intriguing as the blog posts and are still creating buzz in the leadership development community.

So what are some other ways to shine the spotlight on others?  Continue reading

Social Media Promotion:Culture Counts

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On Page p. 142 of Quiet Influence I feature a sidebar from my colleague, branding consultant  
Mike Wittenstein
 who shares several great suggestions about how you can use social media as one way to become a thought leader. For instance, he suggests that you write regularly about what you know and link your writing to what’s going on in the world.  Regarding Twitter, he advises:

“Develop some good Twitter buddies and provide them with draft tweets about your content from their point of view. It will be really easy for them to help you spread your message. And don’t forget to tweet about their work too.” Continue reading

Getting a grasp on social media

I attended a panel discussion last week sponsored by a dynamic company called Newscertified Exchange. The program was called Influencing the Headlines: Empowering Women For Global Media. While I didn’t learn a great deal of new information, it was heartening to walk away with some validating thoughts: 1)We are all on this journey together and everyone feels overwhelmed to a certain extent. 2) NO ONE  is the expert in social media and we each have our preferences and sweet spots. 3)I also was reminded of the importance of knowing your purpose and having a strategy before you post everywhere. I still hear from many introverts that they appreciate the chance to reflect and consider their message before “speaking” on line.

Our hosts were kind enough to gather some of the key points from the program. Let me pass them on to you:

  • Do a personal inventory to find your voice. Start with what you have and what is in your heart. What do you love to talk about? What do you have in your life?
  • To be heard, stand out. Create your own media opportunities. It starts with clearly defining what you want to be known for. What makes you an expert?
  • Start your own trend. Trust is shifting from outlets to individuals. What do you know that is not being reported? What value can you add to the conversation?
  • Building relationships with the media is another form of networking. Network with purpose, connecting with a diverse group of people to maximize opportunity.
  • Use social media to build your brand, even though it can be overwhelming. Accept that it can be overwhelming and engage to the extent that you are comfortable doing so. Choose the platforms that work for you.
  • Think of Twitter as a cocktail party. Social media is all about conversations, communities, and relationships. If you’re just starting out, get a social media mentor to help.