Last week I spent time in Colorado near the front range of the Rocky Mountains at #Influence19, the annual conference run by the National Speakers Association. This is where professional speakers from around the world convene, learn, and laugh together.
The magic was in the design and execution… these professional leadership speakers absolutely rocked! I found I was intrigued by the process – the behind the scenes look at how these pros operate. What is it like before they walk on the stage? How do they get those books written? I took many notes and want to share a few highlights with you.
Special note: I am VP of Programs for NSA Georgia and we were able to invite a number of speakers from the conference to present here in Atlanta. Check out our organization if you, a friend, or colleague are exploring speaking or you are speaking already. You will get much, much better at the craft of speaking AND will learn terrific ways to run a successful speaking business.
Influence ’19 Leadership Speaker Gems
- John Maxwell, one of the top leadership speakers and author has written 100 books and writes from 5:30 a.m. – 11:30 a.m. EVERY DAY. He doesn’t go for perfection. “It may not be my best bit, but it has to be my best shot!” said Maxwell.
- Patricia Fripp does research on her clients like no one else I have every heard about. With one client, a tree company, she put on a hard hat and spent a day on job sites with the team. She even bought trees for her yard, just to experience the company’s customer service! Patricia (or Fripp as she is known) also said “specificity builds credibility.” Don’t say “thing.” If it weren’t a “thing” what would it be?
- Robert Cialdini, author of mega hit Influence wants to know who he is writing for. He keeps a picture of his grandchildren next to him to keep his purpose close by. (My late Dad’s photo sits next to me and we have conversations when those writing block periods emerge). Cialdini also referenced his latest work about persuasion. “Prime people to be sympathetic to a message before they hear it.”
- David Newman, marketing guru, said that for webinars or other services you provide, give value before you charge people. You are not giving anything away. You are just showing them your value. Would you go see a movie if the movie trailer wasn’t good? Love David’s analogies!
- Sonia Aranza, global diversity & inclusion strategist, said you can only take people as far as you have gone yourself. Do work on yourself (ex. go to a retreat) every year.
- Sam Silverstein, an expert in creating an accountable workforce, says the power is in the debrief. When the client is happy with you, that is when you can effectively offer more services.
One special note: I was so glad to be at the Awards dinner to watch my friend and one of my speaking coaches Bill Stainton receive his CPAE! I am so proud of him and congratulations to ALL the well deserving award recipients!
There was much more, and I hope to see all my speaking friends at #Influence20!