Tag: journalists

Four Tried and True PR Rules for Entrepreneurs

Listen well. Over 90% of the 50 journalists I have spoken with about my book, The Introverted Leader: Building On Your Quiet Strength (Berrett-Koehler, 2009) have been introverted. It is a common personality preference for reporters who are self-reflective, inner focused and spend much of their day in the solitary pursuits of research and writing. When I listen to them, they openly share their stories and personal experiences. Most often I have felt we were more like colleagues engaged in a stimulating dialogue than reporter and interviewee. The best stories seem to emerge after these discussions.