A Shout Out To Genius Bloggers


A shout out to genius bloggers

l have been involved in four book launches over the last ten years.   Though the tactics and strategies have changed dramatically the basic success strategy remains the same: Gather fans; people who believe in your work and want to spread the word to their communities.  Be willing to invest time and money and know that you can’t do it alone.

Back in 2005 when co-author and husband Bill and I launched Shaping Your HR Role  we asked friends and colleagues to share the book, wrote articles and spoke at a few HR and training conferences here and abroad.

In 2009 when The Introverted Leader came out, I had become a bit more savvy and focused on getting press to cover the book. Print media still had a prominent role and it was about pitching an intriguing angle to reporters and building relationships with them. Social media was just getting its sea legs so that wasn’t much of a factor in promotion. It was fans who shared the book (called “pass along sales) and it was fans that made the book take off. It also helped that introversion was a topic that had not had much airtime.

In 2013, with Quiet Influence,  social media was now a key player on the scene as well as “The Rise of the Introvert” so I focused on engaging with friends and prospective fans to spread the word.

Which brings us up to today. In 2015,  with the arrival of my latest book, The Genius of Opposites, the press has been great. I am thrilled that the topic is resonating with such media outlets as BBC.com, and The Morning Show in Australia .

In addition to great press, a  major driver of attention to the book has been has been the “B” word…Bloggers. They are why the book has been the #1 bestseller category in Conflict and Mediation on Amazon.

Bloggers come in all shapes and sizes (not literally) and are sharing their unique perspectives on how genius opposites can make it work. They also are going to back to some of my old posts and commenting on them. Readers are  continuing those  conversations on Twitter, Facebook and Linked In. We even have some cool photos appearing on Instagram.  The options to reach and engage a broader community has multiplied by millions.

I would like to list all the bloggers here and offer a big THANK YOU! Apologies if somehow I missed you (Please let me know and we will rectify that!).

I hope you will check these terrific blogs out, comment and share your ideas.

And a huge thank you to you Genius bloggers. You truly rock!

Douglas Conant 2 New Books on Our Desk that Can Help You Live and Lead Better 

Sophia Dembling How Introverts and Extroverts Can Make Professional Magic 

Diana Ecker Redbooth Introverts and Extroverts Working Together 

Melissa Sher 9 Things You Probably Didn’t Know About Introverts and Extroverts 

Moe Abdou  33 Voices 

Sulagna Misra – Refinery 29  Every Introvert Must Read This 

Julie Giulioni: Introverted and Extroverted Leaders 

JoanieConnell: Four Tips To Build Relationships at Work 

Lisa Petrilli:  Empowering Strategies for Introverts and Extroverts Pursuing Collaborative Greatness

Simon Bailey: Unlocking the Genius of Opposite Pairs

Dan Rockwell: How Introverts Succeed in An Extrovert World 

Paul LaRue: Introverts Finding Their Power 

Chantal Bechervaise: How to Get The Best Out of Introverted Women and An Interview with Jennifer Kahnweiler

Jane Anderson: How Introverts and Extroverts Achieve Extroadinary Results Together 

Tim Parsons: Meeting Tips for Introverts 

Susan Mazza:  Tap Into Your Strengths 

Andy Uskavitch: The Genius of Opposites 

Jesse Lyn Stoner: Dynamic Duos: How Introverts and Extroverts Create Breakthrough Results 

Steve Chihos: The Genius of Opposites 

Darcy Eikenberg: Introvert? Extrovert? It’s the Genius of Opposites: Interview with Author Jennifer Kahnweiler 

Kari Moran: The Book Radio Show 

Joseph Iliff: Genius Opposites Review 

Lisa Kosak: Can You Handle Your Opposite? 

John Agno: Creative Problem Solving Teams

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